A genuinely-useful implementation of QR Codes has been announced by a Market Research company, Mindshare Technologies. In summary, QR Codes are added to POS displays in stores, which lead to smartphone-optimised customer surveys.
The clever part is that the retailer will get feedback from the customer at the time of their interaction with the store, while their opinions and emotions are fresh. If you wait until the customer has gotten home, you are only receiving their remembered and faded impressions of their experience.
Of course, for this to work, there has to be some kind of carrot – I rapidly get bored of answering customer questionnaires on how clean I felt the toilets were (on a scale of 1-10) and I better something in return for my efforts.
Vizibility.com launches a new personal QR Code service: register with them and they will create a personal QR Code for you that you can add to your resume and business card.
The unusual part is that the QR Code contains an URL that points to a Google search for your own name, displaying the first 5 hits. Not surprisingly, they are all favourable.
Adding a QR code that links to your specific Google search results is one of the latest and greatest ways to create a multi-dimensional, technologically savvy resume. As we all know, job-seekers on the cutting edge are more memorable to hiring managers and recruiters, and that’s what the whole job search is about. Google me and remember me.
They give this example card:
Which, when you scan the card, give you the following google result:
Which looks quite impressive. The owner of this business card is clearly an Important Person on the web, if the top five searchs for their name brings up such results.
It’s a little more complicated than that: the Google search itself is very cleverly tailored to ensure that only positive and personally relevant results appear; the actual terms that Google is searching for are:
+”James Alexander” AND +”ewatch” OR +”mibrary” OR +”adobe expert support” OR +”adobe ebook group” OR +”adobe type group” OR +”adobe framemaker” OR +”jupiterimages” OR +”vizibility” OR +”7743014″ OR +”7584411″ OR +”house judiciary committee testimony” -“geometry.net” -“linda l. alexander” -“coldwater creek”
Which is not to be surprised as Vizibility.com is a search engine optimization company. But there is no doubt that it makes an interesting first impression.
A use that perfectly illustrates the benefit of QR Codes:
City Hall said Tuesday that it has put up 10,000 posters with quick response (QR) codes at the 6,300 bus stops across the city.
A spokesman said that that all passengers need to do is to scan the code with their smartphones. The reader or app in the smartphone reads the QR code leading to the arrival time of buses and other information.
Now your passengers can use their phones to connect with the bus company to check the status of the next bus. It’s like having a computer screen at every stop, but without the bus company having to buy 6,300 computers.