An implementation of QR Codes as the portal to an ordering/payment website for takeout food. The QR Code is displayed on the menu leaflet of takeout restaurants and after scanning, the user is directed to an ordering page for choosing their food order, which is then emailed/faxed to the restaurant.
As the QR Code itself is very easy to generate (as I hope I have shown you), the real value in this setup is that Paperlinks is arranging the web portion of this process – so this is really only suitable for outlets who haven’t created their own ordering webpage.
http://www.paperlinks.com/ seems to offer more than just this service – their packages include landing pages, analyticals and QR Code design.
Codee Software announced the release of a first of its kind QR code product for consumers. Codee Interactive adds a new dimension to the exciting world of Facebook, YouTube, LinkedIn, and other popular web sites by providing physical links to the web via scannable QR codes owned by the consumer.
Signing up (and paying USD29.95 per year), gives the user a customisable landing page, with the usual links to Twitter, Facebook etc. It also allows the user to chose an automatic action for the scanner – running a YouTube video, ‘Liking’ a facebook or even dialling a phone number or sending an SMS text. The range of options and customisability sets it apart from other options.
This wins a ‘why isn’t anyone else doing this’ award, as after paying your subscription, you will receive 47 vinyl stickers with your Codee QR Code on them. This is a very clever idea – after all, what is the point of having your own QR Code to share with others, if it is a hassle to share the code? Instead of the having to print out your QR Code (always more fiddly than it should be), then cut them to size, then work out how to make them adhesive and then apply some protective lamination, you can simply peel and stick.
The Codee website is fun and ‘cool’ and will appeal to the type of person that would most likely use this type of service.
California: Toyota Financial Services (TFS) launches an iPhone app for bill payment. The clever part is ‘Unlike other bill payer apps, customers who download the TFS app may use their smart phone or iPad2 to simply scan a personalized QR code found on their billing statement and have instant access to their account. While utilizing the QR code is not required to use the app, it does speed the process of paying via a mobile device. … an option that would give them immediate access to their accounts, even if they’ve never registered on-line prior to downloading the app’
This apparently small difference is actually pretty significant and highlights a very real benefit of the QR Code. Registration processes are always tedious and can dissuade users from using such software on a phone – the phone is not really a suitable interface for manually-entering large amounts of data,(that is something that you should use a full-sized computer for) Allowing the phone to grab the required data from a printed bill means that this step can be skipped entirely – making it faster and more accurate.
You could, of course, have a similar system with the home computer, where the registration info is read from the printed bill – except that so few home computers are able to read printed materials. Technically, it is not difficult (either via a webcam or a flatbed scanner), but there seems to be no commonly-used standard method.
TFS launched a video, highlighting the apps benefits to its users: http://youtu.be/fPsxD4rSVfc
The press release also shares some interesting market research:
- 20% of consumers who own an Internet-capable phone use it to pay bills (NACHA)
- 62% of those customers went directly to the billers’ website (NACHA)
- 88% of the U.S. population (270 million) will have a mobile phone subscription by 2014 (Forrester)
- Mobile Internet usage is expected to grow from 52 million in 2009 to 106 million in 2014 (Forrester)
- Over $200 billion in payments will be collected via mobile devices by 2015 (Forrester)
- Forrester also expects that nearly 18% of customers who currently don’t bank on-line will be using mobile banking to access their accounts in the future.
Kimtag announces a product that falls into the ‘why didn’t anyone think of this before’ category: a sticker that combines both NFC and QR Codes. It’s a great solution to the problem of NFC – simply that if hardly anyone has the ability, or desire, to decode them, then you have wasted an opportunity. This allows the same promotional work to be utilised by those with simple smartphones.
Kimtag itself is a neat little portal: sign up and the QR code will point to a simple webpage, with clear icons to point to your Facebook page, Twitter feed, etc. If you want to share all your social media links, without the hassle of creating your own, specific landing page, this site looks like an option for you.
Have you ever seen a barcode or QR Code tattoo and wondered if it actaully scans, or if it is just a pretty pattern?
Well Scott Blake, of www.barcodeart.com has worked it out and created a handy little chart for tattooists or potential tattooees
Minimum size is 5cmx5cm (20 characters), but if you want a decently sized quote, you’ll need to go quite a bit bigger: 8cm x 8cm (90 characters).
He also sells temporary tattoos, for those of a more changeable mindset.
Here’s a nice, informative article about some best practises to use when adding QR Codes to your promotional campaign:
As it is short, I won’t steal its thunder by quoting all the best parts – I will just say that before you implement QR Codes in a media campaign, take a quick look at this to make sure you aren’t missing out on something important.
From Springwise.com we hear of an interesting line of fashion clothes, the USP being that each item is handmade and uniquely made in Europe, using hand woven material from India.
Our interest is that each item is said to come with a QR code label, allowing the potential purchaser to see the life story of each individual garment. It is an excellent method of potentially providing a lot of information, in a shelf-space friendly format.
Unfortunately, the website of the clothing company, The IOU Project seems to consist of solely a background history of the company’s plans and is very light on any detailed information.