An implementation of QR Codes as the portal to an ordering/payment website for takeout food. The QR Code is displayed on the menu leaflet of takeout restaurants and after scanning, the user is directed to an ordering page for choosing their food order, which is then emailed/faxed to the restaurant.
As the QR Code itself is very easy to generate (as I hope I have shown you), the real value in this setup is that Paperlinks is arranging the web portion of this process – so this is really only suitable for outlets who haven’t created their own ordering webpage.
http://www.paperlinks.com/ seems to offer more than just this service – their packages include landing pages, analyticals and QR Code design.
California: Toyota Financial Services (TFS) launches an iPhone app for bill payment. The clever part is ‘Unlike other bill payer apps, customers who download the TFS app may use their smart phone or iPad2 to simply scan a personalized QR code found on their billing statement and have instant access to their account. While utilizing the QR code is not required to use the app, it does speed the process of paying via a mobile device. … an option that would give them immediate access to their accounts, even if they’ve never registered on-line prior to downloading the app’
This apparently small difference is actually pretty significant and highlights a very real benefit of the QR Code. Registration processes are always tedious and can dissuade users from using such software on a phone – the phone is not really a suitable interface for manually-entering large amounts of data,(that is something that you should use a full-sized computer for) Allowing the phone to grab the required data from a printed bill means that this step can be skipped entirely – making it faster and more accurate.
You could, of course, have a similar system with the home computer, where the registration info is read from the printed bill – except that so few home computers are able to read printed materials. Technically, it is not difficult (either via a webcam or a flatbed scanner), but there seems to be no commonly-used standard method.
TFS launched a video, highlighting the apps benefits to its users: http://youtu.be/fPsxD4rSVfc
The press release also shares some interesting market research:
- 20% of consumers who own an Internet-capable phone use it to pay bills (NACHA)
- 62% of those customers went directly to the billers’ website (NACHA)
- 88% of the U.S. population (270 million) will have a mobile phone subscription by 2014 (Forrester)
- Mobile Internet usage is expected to grow from 52 million in 2009 to 106 million in 2014 (Forrester)
- Over $200 billion in payments will be collected via mobile devices by 2015 (Forrester)
- Forrester also expects that nearly 18% of customers who currently don’t bank on-line will be using mobile banking to access their accounts in the future.
With what must be a contender for most marketing speak in a single press release, Mercatus announces their QR Code enabled mobile apps:
Mobile technology revolutionizes the retail industry by changing how and when consumers interact with brands. With Concierge for Mobile, retailers enable customers to leverage the brand’s interactive mobile app to quickly and conveniently sign up for a loyalty account to manage their shopping list, digital coupons, promotions, and more. And now with the addition of NFC and QR code technologies, retailers put their customers in control and satisfy their desire for immediate information about their products.
Which basically means that customers at a shop can scan a QR Code and download a mobile loyalty app for their phone. What the app actually offers the users, depends on the implemation chosen by that particular shop – a half-assed effort is going to quickly get deleted, but something that offers real benefits to the user could be of great interest. Of course, this all falls down if the enrolement process is much more complicated than scanning the QR Code – I certainly can’t be bothered to enter all my personal information into an app, whilst trying to shop.
Kimtag announces a product that falls into the ‘why didn’t anyone think of this before’ category: a sticker that combines both NFC and QR Codes. It’s a great solution to the problem of NFC – simply that if hardly anyone has the ability, or desire, to decode them, then you have wasted an opportunity. This allows the same promotional work to be utilised by those with simple smartphones.
Kimtag itself is a neat little portal: sign up and the QR code will point to a simple webpage, with clear icons to point to your Facebook page, Twitter feed, etc. If you want to share all your social media links, without the hassle of creating your own, specific landing page, this site looks like an option for you.
QR Codes are quite well-known in Georgia amongst smartphone users:
Awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.
The demographic breakdown of users who had seen vs. used a QR code was virtually identical. Smartphone users were almost evenly split by gender, and while users under age 55 were relatively few, the field was not dominated by 18- to 34-year-olds. Users who had seen or used QR codes tended to be more affluent and educated.
Using a QR code once or twice to try it out, however, does not necessarily translate into regular use. MGH found that 70% of all respondents said they would be interested in scanning a QR code either again or for the first time….
ShareSquare formally launches today.
They offer content management services to the music industry, wishing to promote artists. Once the consumer has the right app installed on their smartphone, they can access promotional content, relating to the artist, such as videos and social media links.
At SXSW, over 100 bands and brands used ShareSquare’s private beta to connect festivalgoers with their Web presences. The company held a contest for the festival’s “Most Scanned Band,” which led nearly 2,000 users to scan QR codes spread out across Austin. … ShareSquare says that over “1,300 artists, agencies and brand advertisers” participated in its private beta over the past three months.
ShareSquare offers a free account for you to test out its service with five different QR codes and mobile web apps. A $100 a month Pro account bumps up that number to 10 QR codes and adds features like custom domain support. Larger organizations can opt for the $499 a month enterprise account, which offers 100 QR codes and the ability to earn revenue by serving ads.
Some big US retailers are introducing projects using QR Codes to promote their products:
Macy’s Backstage Pass campaign, which uses QR codes … and SMS texts to give consumers access to videos featuring star designers. It works like this: Shoppers download a QR-code reader, in this case one called ScanBuy. Then, using that reader, they snap a picture of the code, which triggers content to pop up.
David Downing, deputy director at the tourism group, said the use of QR codes resulted in the most-successful sweepstakes campaign it’s run. More than 20% of the 25,000 entries it received during a four-week period came directly from QR code scans.
Best Buy has also created a “Live Mobile Scan Map” at bbyscan.com/map which tracks the items scanned in stores across the country. Mr. Knisely said the company has even been experimenting with QR codes as a polling tool. A sign hanging in Best Buy headquarters asks employees to scan a code corresponding with how they’re feeling. One code is positioned inside an image of a thumbs up, the other a thumbs down. When the code is scanned, employees see how many others are in a good or bad mood.
Julie Ask, VP-principal analyst at Forrester Research, says there’s no rush when it comes to 2-D bar codes, though the environment is ripe for experimentation. “It’s interesting. It’s growing. And the analytics are good,” she said. “There’s no doubt that people are going to use their phones to engage more with the physical world. But there’s a lot of different ways you can do that. … Marketers are still mostly in the experiment stage and learning.”
It is an interesting read: once the big companies push QR Codes into the publish consciousness, it opens the door for everyone else to use this technology, without having to educate their customers.