Mindshare Adds QR Codes to Mobile Surveys
A genuinely-useful implementation of QR Codes has been announced by a Market Research company, Mindshare Technologies. In summary, QR Codes are added to POS displays in stores, which lead to smartphone-optimised customer surveys.
The clever part is that the retailer will get feedback from the customer at the time of their interaction with the store, while their opinions and emotions are fresh. If you wait until the customer has gotten home, you are only receiving their remembered and faded impressions of their experience.
Of course, for this to work, there has to be some kind of carrot – I rapidly get bored of answering customer questionnaires on how clean I felt the toilets were (on a scale of 1-10) and I better something in return for my efforts.