Mercatus Concierge for Mobile for Retailers
With what must be a contender for most marketing speak in a single press release, Mercatus announces their QR Code enabled mobile apps:
Mobile technology revolutionizes the retail industry by changing how and when consumers interact with brands. With Concierge for Mobile, retailers enable customers to leverage the brand’s interactive mobile app to quickly and conveniently sign up for a loyalty account to manage their shopping list, digital coupons, promotions, and more. And now with the addition of NFC and QR code technologies, retailers put their customers in control and satisfy their desire for immediate information about their products.
Which basically means that customers at a shop can scan a QR Code and download a mobile loyalty app for their phone. What the app actually offers the users, depends on the implemation chosen by that particular shop – a half-assed effort is going to quickly get deleted, but something that offers real benefits to the user could be of great interest. Of course, this all falls down if the enrolement process is much more complicated than scanning the QR Code – I certainly can’t be bothered to enter all my personal information into an app, whilst trying to shop.