QR Codes in the Media: IOU clothes with tags
From Springwise.com we hear of an interesting line of fashion clothes, the USP being that each item is handmade and uniquely made in Europe, using hand woven material from India.
Our interest is that each item is said to come with a QR code label, allowing the potential purchaser to see the life story of each individual garment. It is an excellent method of potentially providing a lot of information, in a shelf-space friendly format.
Unfortunately, the website of the clothing company, The IOU Project seems to consist of solely a background history of the company’s plans and is very light on any detailed information.