QR Codes in the Media: Reporters without Borders
A very clever print campaign that pairs traditional and new media to make an interesting and engaging promotion.
A print ad is produced with a QR Code that opens up a video on the phone, that is used in conjunction with the printed image:
I suggest you watch the short video as it explains how it works and the clever way that it makes its point:
This is such a clever campaign that has enough novelty to compel the viewer to try it and yet the central message is not lost in the technical side of it. As well as impressing the viewer with the process, it compliments the message exceedingly well – graphically illustrating the problem of having a point of view heard.