Home > QR Codes in the Media > QR Codes in the Media: Reporters without Borders

QR Codes in the Media: Reporters without Borders

A very clever print campaign that pairs traditional and new media to make an interesting and engaging promotion.

A print ad is produced with a QR Code that opens up a video on the phone, that is used in conjunction with the printed image:

I suggest you watch the short video as it explains how it works and the clever way that it makes its point:

This is such a clever campaign that has enough novelty to compel the viewer to try it and yet the central message is not lost in the technical side of it. As well as impressing the viewer with the process, it compliments the message exceedingly well – graphically illustrating the problem of having a point of view heard.

Categories: QR Codes in the Media
  1. May 2, 2011 at 4:49 pm

    Great find, thanks for sharing. Very clever indeed, maybe inspired by that QR Code resume idea a while back.

    • May 2, 2011 at 9:27 pm

      Thanks for that very interesting link.

      That is a very clever idea indeed – no matter how well you design a resume, it is still a piece of paper. this way, you encourage the reader to view your multimedia as well.

      The only potential problem I can see is if the reader does not have an iPhone, but ;et’s be honest, if this is the media industry, that is pretty much compulsary.

  2. August 14, 2011 at 12:55 am

    Thank you for your Retweet about the QRCode usage. This is interesting too. I recently went crazy and wants to know more ways to use QRCode.

    There is a lot of ways to use QRCode. However, it all comes down to the minimum requirements. You have to have decodor. How about a QRCode scanner at restaurant?

    QRCode can be a money maker …

    • August 14, 2011 at 10:11 pm

      I think that the minimum requirements are actually very low for this technology: generating and issuing a QR Code costs literally nothing, reding simply requires a low spec phone with camera and free software.

      Compare this with other technologies, such as NFC – requires a special hardware reader to decode and each tag has a noticable cost.. I think the biggest factor we have to face is customer education: getting them in the habit of using them and having the average member of the public understanding them,

  3. November 7, 2011 at 5:25 am

    Very interesting one. Would you contribute in qrcode.is?
    Thanks 🙂

  1. June 17, 2011 at 1:21 am

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