News: QR Codes and Georgian smartphone users:
QR Codes are quite well-known in Georgia amongst smartphone users:
Awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.
The demographic breakdown of users who had seen vs. used a QR code was virtually identical. Smartphone users were almost evenly split by gender, and while users under age 55 were relatively few, the field was not dominated by 18- to 34-year-olds. Users who had seen or used QR codes tended to be more affluent and educated.
Using a QR code once or twice to try it out, however, does not necessarily translate into regular use. MGH found that 70% of all respondents said they would be interested in scanning a QR code either again or for the first time….